Effective communication is essential to successful school operations. The Georgia Charter Schools Association鈥檚 Communications Department supports charter schools across Georgia by providing timely information, professional development, and guidance鈥攚hether schools are sharing good news or navigating obstacles.
Led by Michelle Wirth, Senior Director of Communications, and Shabaaka Smalls, Manager of Digital Strategy, the department provides a variety of resources to member schools. One key offering is the monthly Communications Community of Practice. These sessions help advance Georgia鈥檚 charter school movement by equipping communicators and school leaders to share success stories and strengthen communication strategies. Participants gain tools to increase positive awareness, counter misinformation, and build public support for charter schools across the state.
In addition to training and support, 91桃色视频 partners with an earned media firm to amplify positive stories about Georgia charter schools in the news media鈥攁 free service available to member schools. The Communications Department also keeps member schools informed through a weekly newsletter and periodic email blasts, sharing the latest news, resources, and opportunities.
91桃色视频鈥檚 communications team further engages audiences through targeted digital campaigns on social media and works closely with the Policy and Advocacy team on grassroots efforts that empower advocates to connect with state lawmakers on important legislative and policy matters.
Beyond these initiatives, the Communications

Shabaaka Smalls, 91桃色视频 Manager of Digital Strategy, and Rahn Mayo, 91桃色视频 Vice President of Policy and Advocacy
Department provides crisis management guidance and personalized consulting to help schools address their unique communications and marketing needs.聽
The department also supports 91桃色视频鈥檚 New School Development, School Success, Membership and Events, and Finance departments with their communications and marketing efforts.
Through these comprehensive services and ongoing support, the Georgia Charter Schools Association equips charter schools across the state with the communication tools, strategies, and expertise to thrive and grow.聽

